Culture et compagnie - 2019

Landing page - Subscription form

Overview

Culture & compagnie is a video platform specialised for senior public. Available from home or retirement home, all the programs are approved by professional (health, culture, well-being...)

To promote a partnership between Ardoiz (tablets for elderly) and Culture et compagnie, we needed to design a clear and reassuring page to promote the 2 formulas of subscriptions : How to simplify and reassure an elderly public ?

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Role
  • Product designer
  • UX designer
Goals
  • Easy subscription
  • Reassure and show advantages to the customer
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Attractive and simple landing page

Without changing the identity and targeting users with habits, we created a landing page which contains sample of the videos catalogue, description of the 2 offers and reassuring text.
What is a reassuring text for this target ? We discover, speaking to some users, that they trust review and testimony even much that trustful partners and labels. We knew, by the studies from Culture & Compagnie, that buyers are mostly families that offer the subscription to their parents / great parents.

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Subscription form

In order to make the easiest subscription form we sketched 2 propositions, both have pros and cons :
- Step by step : Seems shorter, less impressive and focused on each step
- One page : Less interruption, don't need any action to go back and correct
Here the client ask the one page one to be sure the user won't close the windows before the end by accident
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Team
  • Project director : Martin Ferronnière
  • Graphic design : Mélanie Coentreiras
  • Web development : Axel Belujon - Cédric Questel
Deliverables
  • Sketches
  • Zoning
  • Prototypes
  • Technical specifications
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